Traffic and Adsense

Marketers Demanding Better Count of the Clicks - New York Times: "?When you grow up, you have to do certain things,? said Mainak Mazumdar, NetRatings? vice president of measurement science and product marketing. ?The Internet has matured to a place where traditional marketers ? companies that have been spending much more money on television and print ? are asking the questions that they would ask for the print side. I see that to be very positive because it does legitimize the Internet.?

Internet advertising revenue has grown upward of 30 percent for the last three years, causing many in the print and television businesses to shudder. Traditional media companies have watched advertisers and consumers increasingly move online, and the change has crimped their revenue and bruised their stock prices.

Concerns about click fraud and viewer statistics do not appear to be affecting online advertising revenue right now, but ad agency executives said the issues must be resolved before large advertisers would want to pour much more money online.

Indeed, the Internet draws only a sliver of the total spent on advertisements. Last year, Internet ads accounted for just 4.7 percent, or $12.5 billion, of the $267 billion spent on advertising, according"