Traffic and Adsense

dumb mistakes resulting in loss of adsense revenue


This must have been the month for 'dumb webmaster mistakes'. Or, "how to lose money with adsense without even trying".

My story:

I could not understand why the traffic had dropped so drastically on my middle site...checking stats not site.

Then after 3 days of worry and belaboring the adsense stats I visited my own site (heh, instead of WW) and the index page wouldn't load! Bottom bar said done but nothing was there. No 404 as the poor thing thought itself loaded.

Anyway, I quick opened it up for edit and found some minor changes I had made over the weekend that had somehow resulted in a major mess up of my header tags.....teach me to take that extra moment to recheck the pages I 'fix'.

Anyone else like to share how they bit themselves in the, ahem, foot regarding loss of adsense revenue due to their own 'dumb webmaster mistakes'?

Ann